Social Strategy / Content
We helped turn Laguna Coffee Co. into one of the most recognizable social brands in its local market. Through a content strategy built around consistency, storytelling, and culture-first creative, we scaled the brand from videos reaching a few hundred viewers to consistent 5K–40K view performance, alongside multiple viral videos in the hundreds of thousands and one surpassing 5.7 million views.
Beyond growth, we helped redefine what social media looked like for local businesses in Laguna Beach. Through ongoing content production, creative direction, and graphic design, the brand built a loyal digital community, gained over 4,000 followers, and became widely known for its online presence both inside and outside the local business scene.